The Fitness Industry Is Not Fit
Hello Coaches,
I finally made a video I’ve been avoiding for a long time:
The fitness industry has completely destroyed the meaning of the word “fitness.”
I know I am preaching to the choir here but I would love for you to have a watch of this video and tell me what you think.
Here’s the quick summary:
1 . “Fitness” no longer means anything.
Google defines fitness as “the state of being fit,” which tells us nothing.
The industry defines fitness as “having abs.”
Both are worthless.
2 . Physique is NOT fitness.
Abs, leanness, shoulders, and aesthetic goals can come from fitness…
but they can also come from disordered eating, insecurity, obsession, or genetics.
Plenty of people look fit but are fragile, underfed, or incapable.
3 . Fitness = capacity, not appearance.
Real fitness is the ability to:
Do whatever you want
At whatever level you want
For as long as you want
That’s the true definition. You guys all know it as IWCABTAMD
That’s quality of life.
That’s saying YES to life.
4 . We can measure it.
Fitness = work capacity across broad time and modal domains.
It’s not a vibe.
It’s a metric.
And it has almost nothing to do with how shredded you are.
5. Chase function and the physique will follow.
If you train for capability, durability, strength, and quality of life—
you’ll end up with the body you’re meant to have.
If you ONLY chase aesthetics, you might end up looking good
but being breakable, exhausted, and narcissistic.
This video puts a stake in the ground.
It puts the focus back where it belongs:
on becoming capable, durable, and ready to say yes to life.
Then reply back and tell me what you thought.
- Pat
